Better Life Technologies contacted me to help them create the visual presentation for their booth at Global Shop, a retail environment fixtures trade show. Their primary product is a proprietary vinyl flooring solution called G-Floor which features durable, high quality graphics. They had the direction planned around using their own high res scans of flooring materials and Adobe stock images to draw attention to their product and provide decoration ideas for prospective clients. I would have liked to create a more interactive experience to get people really focusing on the look and feel of the product, but given the short lead time they had, my role was limited to using their provided direction and image resources to create a rich and eye catching visual experience.

© 2016 Justin Atwater-Taylor and Grip Equipment
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