The 2014 A-Series was my final design contribution to Grip Equipment. The color ways were meant to be richer and more exciting than previous years and I wanted to bring in textural graphics tying back to our brand to separate from the copycat products that were starting to appear in the market.

In keeping with our brand personality, deriving from the mind of the disc golfer always seeing lines to throw and fantasy disc golf holes to play in the landscapes and cityscapes around them, I put together with my graphic designer, Jonathan Perez, some topographic design drawings of imagined golf holes to print on some of the panels of the bags. These prints provided a bit of intrigue in the form of texture from a distance and visual interest to draw the eye in and reward the viewer who takes the time to appreciate the quality and details of the bags.

© 2016 Justin Atwater-Taylor and Grip Equipment
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